Have a break….
Most of us enjoy chocolate biscuit at some point, myself included. So imagine how excited I was to discover the new Kit-Kat packaging and links to You-Tube.
Instantly great… just what Kit Kat needs to bring them into the 21st century and embrace the You-Tube generation.
This got me thinking. What would I do, if I could do anything with Kit Kat? I instantly thought why didn’t they do something with their name and create a whole batch of ‘Kit Kate’ with a nod to Kate Middleton on the recent birth of Princess Charlotte.
Pizza Hut on the other hand were quick off the mark to offer a free meal to the first 100 Charlotte’s through the door of selected branches (London, Leeds, Liverpool, Edinburgh and Manchester) to mark the special occasion.
Publicity gained from such a move will undoubtedly have paid for itself numerous times over.
Is there a thought that big brands should consider adopting a ‘piggy-back’ approach to marketing and advertising promotions… after all; it’s bound to cost less than a stand alone expensive campaign.