Hello Research

A simple Hello can lead to a million things

It all starts with ‘Hello’. Have you ever noticed how every conversation starts with Hello, whether it’s in person, on the phone or via email… Hello, or some form of Hello is generally the first word spoken and we’d love to say ‘Hello’ to you.

A quick snap shot into the activity that we've been involved in...

Case Study 1


Client:  Supermarket

Needed to: understand if their packaging carried any 'stand-out' appeal to consumers in an already busy and overcrowded category

Methodology: on the spot Intercepts at fixture in store, with vox pops to bring the findings to life

Outcome: clear instant feedback on how their new packaging was working in situ, suggestions to consider for future packaging re-designs

Case Study 2


Client: Ad agency

Needed to: win their pitch by demonstrating they understood the end customer

Methodology: in-home depth interviews were filmed to produce a succinct video, later played in their pitch

Outcome: the research not only helped them win their pitch but also gave them real insights and key buzz words in order to develop future ad campaigns

Case Study 3


Client: Media Provider

Needed to: understand if and how their new app was working across different platforms

Methodology: pre-recruited online community with daily tasks and online group discussions

Outcome: clear direction on how to develop the app for their customers and potential customers. Full understanding of the content required


Case Study 4


Client: FMCG Supplier

Needed to: fully understand the role of supermarkets vs discounters and future opportunities to sell more of their products across both types of stores

Methodology: group discussions were conducted in the North and South to understand any regional differences

Outcome: a complete review of how customers are shopping their products across the different formats

Case Study 5


Client: Leisure company 

Needed to: fully understand the customer journey when looking and booking a holiday

Methodology: in-home depth interviews and group discussions held in a viewing facility

Outcome: an understanding of the customer journey from looking and booking to going on holiday, need states throughout the journey, levels of communication required, and future improvements to consider

Case Study 6


Client: Health and Beauty

Needed to: understand the health & beauty market in more detail and test some new product development ideas for future launch

Methodology: group discussions with both existing customers and potential customers

Outcomes: provide the supplier with a detailed understanding of the health and beauty market, including who their customers are, how and why they are choosing health & beauty products, the importance of brands and loyalty, need states and spend in this category