Hello Easter, Hello Branding
We can’t help but take a little pat on the back for ‘claiming’ to see our name well published and out there as frequent and as popular as we do. Maybe it’s our subconscious or coincidence… when you look for a name it pops up all over! Whatever the explanation, we’re all over it and claiming clever branding on our part. We did do our research before choosing our name!
Over the last few weeks, following a trip to the bank, I noticed a promotion heavily featuring ‘Hello’, and since have gathered a few more ‘Hello’ sightings that we’re hanging our hat on. The whole ethos behind branding and marketing can be universally subjective, but engaging an audience as far and wide as you possibly can… maybe not as subjective!
Is this the ultimate goal for branding?
We’ve enjoyed so many of these images recently and share some with you now, some instantly recognizable and others a little more obscure. One thing we have laughed at is the way you can look at something with a ‘slightly biased twist’, especially when it’s a personal connection to you.
Does this fit at all with Easter? Maybe… but only the commercial aspect!
Ask a chocolatier if they would like to see their name/brand in front of the masses at this time of year, or their name associated in a loose connection to a national or global promotion… I’m sure it would be a resounding yes! Retailers and brands are all competing in the same space; it’s become more competitive and saturated… so any marketing advantage is surely important, suitable research will help your strategy and marketing. Hello… we think so!