February dates of note; Groundhog Day, Pancake Day, Ash Wednesday and Valentines Day… did I mention Groundhog Day?
Valentines Day marks the first ‘big’ card selling calendar day for us in the UK, but have our consumer habits changed in recent years?
This year in the UK, it has been forecast that consumers will spend approx. £1.9 billion on Valentines Day. Split down this looks like, £557 million on dining out, £461 million on ‘gifts’, £211 million on flowers, £173 million on drinks and chocolates, and £57 million on cards.
As many as 65% of us will buy and send a card. The ‘romantics’ would like us to believe Valentines cards started in 1415 when the Duke of Orleans wrote love letters to his wife from prison, however it truly became cemented as an annual fixture for us all by Hallmark years later.
Having recently survived, Texts and eCards, the card business continues to increase in value, around £1 million every year. Healthy figures considering it trails overall spend to drinks, chocolates, flowers, gifts and dinners.
How will you shop Valentines this year?
On the high street, online, or simply on the one you love…?
Whatever you prefer, your consumer habits will support the research and data that helps retailers shape their strategy for next year, which I guess they will be planning long before Christmas…!
Now that’s Groundhog Day.