BLACK FRIDAY… and CYBER MONDAY
How does your Christmas shopping look this year?
Traditionally Black Friday is the unofficial start date in America for people to begin their Christmas shopping, the first day after Thanksgiving (always the last Thursday of November).
In the last few years global brands have sought and succeeded to bring this event to the UK. We are now seeing a surge in retailers taking part and a huge spike in consumer deals and offers to entice shoppers to spend.
Thanks to a relative mild autumn in the UK, which we are told has resulted in a flat start to high street winter sales, it is now expected that more retailers than ever before will be offering tempting deals this year.
Add to this Cyber Monday, which is now widely accepted as the Monday that follows Black Friday, then it’s clear to see retailers are hoping for a bumper-spending spree this weekend.
Cyber Monday is a marketing term given to the first Monday after the last payday before Christmas, and is when shoppers are thought to head online to do the bulk of their Christmas shopping. In Britain this year, online shoppers are predicted to spend £1.3 billion over the course of Black Friday to Cyber Monday, an approximate increase of 9% since 2013.
However this influences your Christmas shopping, we cant hide from it… this weekend is Black Friday and Cyber Monday… good luck out there!